c o p y
PROCESS MAKES POSSIBLE
The team at HUGE presented six campaign concepts to MakerBot. The goal was to express the value of improvisation and error in the process of creation. One of them, PROCESS MAKES POSSIBLE was a wordplay approach - pure copy - developed by me. I really loved it, but it was killed quite swiftly. Very proud of it.
ally bank
S C R I P T S
RAUXA: Samsung S9 / verizon: Pre-role video script
The idea here was to develop a compelling narrative that would highlight the innovative capabilities of the Samsung 9 - with an emphasis on low-light and super slow-mo - while also demonstrating the reliability of Verizon's 4G LTE network. After a few cracks at this, I developed BOTTOM OF THE NINTH.
BOTTOM OF THE NINTH :30 VIDEO
Marilyn, black, mid-thirties, a police officer in uniform, is running down a residential street. She appears to be in pursuit. Her face is pure determination. She pulls out her Samsung S9.
M: Bixby, find Bellwood park.
B: Straight ahead. 900 feet.
M: Forecast.
B: Heavy rains to begin at 8:25
M: Shoot!
B: Don’t shoot...ha
Marilyn reaches the park. She sprints up a hill revealing a baseball diamond in the distance. She jogs up to her spot behind the home plate fence. Sweat beads on her forehead. Her phone chimes. She sees a text from her husband. Text: “Honey, PLEASE LIVE STREAM IT! XOXOXOX” Rain begins to fall.
The bases are loaded. Her daughter - 12 years old, stands on the mound. 93 pounds of perseverance. She looks over at her mom. Marilyn smiles. Her daughter lowers her head and stares toward the plate.
Marilyn holds the phone against the chain link fence. We see the lens shift its focus. Light rain becomes downpour. The girl enters her wind up.
The pitch is captured in exquisite S9 slow motion. It’s like a dance. The ball is released. It twists slowly in the air. Pure science in motion.
It catches the edge of the plate. Strike three. The girl drops to her knees. Marilyn smiles proudly.
Super: SAMSUNG/VERIZON.
Super: NEVER MISS A MOMENT.
HUGE: MORGAN STANLEY: PRE-ROLE :30 VIDEO SCRIPTS
The concept here was to use humor to expose our cultural apprehensions about discussing financial matters with our family. The goal was to present the Morgan Stanley financial advisor as someone who can help families negotiate these difficult conversations about money. In the end, Morgan Stanley thought the humor was a bit off-brand, so we went back to the drawing board. Nevertheless, our team at HUGE really enjoyed them.
THE SHED
EXT - BACKYARD - LATE AFTERNOON
Establishing shot of a backyard. Somewhere in America. A thin layer of snow covers the ground. A small shed is in the foreground. We hear voices off screen.
OS1: No. You can’t back out. You need to be the one.
OS2: Why me?
We cut to the interior of the shed. It’s cramped and cluttered with tools, gardening supplies, paint etc. SIMON and MARY, both in their early forties, are huddled together awkwardly with a flashlight illuminating the scene. It’s cold and we see their breath.
MARY: Because none of us can talk about money with dad. We don’t know how.
SIMON: What are you talking about? You guys are all accountants. I’m a pediatrician.
The door suddenly opens. BILL, a man in his seventies, stands staring at Mary and Simon.
BILL: What are you guys doing in here?
SIMON & MARY: Nothing.
VO: Some topics are not so easy to talk about. Morgan Stanley. Let’s put it on the table.
THE REHEARSAL 1
INT - BATHROOM - NIGHT
Close up on a young man’s face. ALEX is in his thirties and staring forward with intensity. Sweat is beading on his forehead. He takes a deep breath.
ALEX: Listen. (pause) I know…
He stops. He closes his eyes. He takes another deep breath.
ALEX: Listen. (pause) I want to talk about…
He stops again.
ALEX: We want to talk about your will.
Alex stares forward. He swallows. We hear someone knocking on a door. Alex turns. We cut to a man standing at a door in the hallway of a house. He knocks on the door again. We cut to a medium shot of Alex. It is revealed that he is alone in a bathroom, talking to himself in the mirror.
ALEX: Just a minute.
VO: Some topics are not so easy to talk about. Morgan Stanley. Let’s put it on the table.
THE REHEARSAL 2
INT - BATHROOM - NIGHT
Close up on an elderly man’s face. JAMES is in his seventies and distinguished looking. He stares forward solemnly.
JAMES: Listen son. (pause) Some things…
He stops. Closes his eyes. Breathes.
JAMES: Listen son. (pause) Death (pause) death is mutual…
James stares forward. We hear a woman’s off screen voice.
OS: Mutual? Death is mutual?
We cut to a wide shot of James and his wife HELEN standing in their large bathroom. They are at separate sinks in front of a mirror. James is wearing a towel around his waist. Helen is in a bathrobe with lipstick in her hand.
JAMES: What?
MARY: Mutual?
JAMES: Yeah. You know. It’s mutual. Isn’t it?
VO: Some topics are not so easy to talk about. Morgan Stanley. Let’s put it on the table.
THE GARAGE
INT - GARAGE - NIGHT
Close up on a young woman’s face. JENNY is in her thirties and she stares forward intensely. She takes a deep breath.
JENNY: I have something to ask you. (pause) I…
Jenny closes her eyes. She breathes.
JENNY: Bill and I. (pause) We’re looking to buy a house…
We hear a knocking sound and a man’s voice off screen.
OS: Jenny?
We cut to a wide shot of BILL standing in a garage next to the driver’s door of a mini van. He knocks again on the window.
BILL: Jenny? What are you doing, honey?
Cut to medium shot of Jenny in the car. She grabs her phone from the passenger seat.
JENNY: Forgot my phone.
Jenny exits the car. The two walk into the house.
VO: Some topics are not so easy to talk about. Morgan Stanley. Let’s put it on the table.
OLIVER: (HOTEL)/(SPORTS ASSOCIATION) :60 TV SPOT SCRIPT
The following series of shots are framed in an exaggerated style. We cut with the rhythm of an intensifying drumline.
Establishing shot of Hotel. Early morning, pale light, an American flag sways in the breeze.
CUE DRUMLINE
Outdoor shot of pool/hotel grounds. Early morning. Lush. Peaceful. An exotic bird stands on a diving board.
CUT TO:
INTERIOR – HOTEL – HALLWAY
Wide expansive hallway. Beautiful ornate carpet seems to go on forever. A bellhop appears in the distance pushing a cart towards camera.
DRUMLINE INTENSIFIES
CUT TO: Cart wheels rolling on carpet
CUT TO: White table cloth. Silver plate covers. A red flower in a tiny vase.
CUT TO: A hand knocking on door.
CUT TO: Interior hotel room. A family sits together. Multicultural. Cart rolls in. Bell hop removes silver plate covers. Bell hop leaves.
DRUMLINE INTENSIFIES
CUT TO: Four bowls containing bright paint. Red. Yellow. Green. Blue.
CUT TO: Hands tucking napkins into shirt necks.
CUT TO: Fingers dipping into paint.
DRUMLINE INTENSIFIES
CUT TO: Family’s feet marching along hallway.
CUT TO: Finger pushing elevator button leaving a bright smudge of yellow paint.
DRUMLINE INTENSIFIES
CUT TO: Close up of father’s painted face.
CUT TO: Close up of mother’s painted face.
CUT TO: Close up of daughter’s painted face.
CUT TO: Close up of son’s painted face.
CUT TO: Rear shot of family facing elevator door. Hair spiked. Hair gelled. Son has something shaved into the back of his head. They wait.
DRUMLINE REACHES CRESCENDO
CUT TO: Shot of elevator door. Door opens. Family #2 stands quietly in the elevator. Father, wife, son and daughter. An infant is cradled in the mother’s arms. Five dramatically painted faces. Baby chews on a pacifier with a lightning bolt painted across her face.
CUT TO: Family #1 squeezing in.
DRUMLINE ENDS
CUT TO: Long shot. Elevator door is still open. Hold on crowded elevator facing camera. Deadpan morning expressions on vibrantly painted faces. A portrait of team spirit before coffee.
Door slowly closes.
CLOSING TITLE
OLIVER: MARRIOTT St. Louis GRAND HOTEL :30 RADIO SPOT SCRIPT
SFX: The sound of a baseball stadium. We hear the crowds, hot dog vendors, fans. “Hot dogs!!! Get your hot dogs HERE!!”
BOY: Grandpa. What’s a sacrifice fly?
GRANDPA: A sacrifice fly is when a batter hits a fly ball to advance a runner. He gives himself up.
BOY: He gives himself up for his friend?
GRANDPA: (laughs) Well, yes.
BOY: Grandpa?
GRANDPA: Yes?
BOY: That’s crazy.
GRANDPA: (laughs)
VOICE-OVER: The minute your grandson became a baseball fan.
VERSION 2
SFX: The sound of a baseball stadium. We hear the crowds, hot dog vendors, fans. “Hot dogs!!! Get your hot dogs HERE!!”
Girl: Dad, what's a breaking ball?
Dad. A breaking ball is a pitch with movement.
Girl: Movement?
Dad: Yeah. The pitcher spins the ball, making it harder to hit.
Girl: So the ball breaks?
Dad: Well, it doesn’t actually break. It just moves funny in the air.
Girl: Dad?
Dad: Yes?
Girl: I think I like this game
Dad: (laughs)
VOICE-OVER: The minute your daughter became a baseball fan.